Also, there is only one way of getting more interviews: applying to every opportunity. The question checks that your values align with those of your candidate. Termination or reassignment may have been required. What is your experience with shutting down a product or service? Jeremy is proficient in the full product development lifecycle; he believes every stage begins with an empathetic understanding of the context and complex ecosystems in which companies, products, and users live. Jeremy has spent 20 years building solutions to complex problems in finance, law, education, and other industries. They should represent the team with honesty and integrity and set reasonable expectations to the business outside the team (sales, marketing, finance, ops, support). I especially enjoyed the video that went viral and the buildup to the product reveal. The Product Manager Interview: 167 Actual Questions and Answers: This is the second edition of Lewis C. Lin’s book – previously titled The Product Manager Interview 164 Actual Questions and Answers – a great resource for both budding and seasoned product managers. A product manager is also responsible for the delivery but they will act more as a business owner, responsible for the success or failure of the product or service in the market. Challenge any product manager who could not find fault with a decision or outcome within their realm of responsibility. The 80/20 rule applies here—gaining 80% of the value with 20% of the effort. For example, scalability would be one. If it’s not a direct report, they may have coordinated with the direct manager. I can only tell you what my path was. What has the produc… You’re looking for the analysis that went into the decision, the research that was done, and the result or impact that happened as a result of the decision. Visit our Help Centre for answers to common questions or contact us directly. SEE ALSO: Product Manager Interview Questions & Answers. that many of us get wrong without even knowing it. 2. For example, it syncs to your smartphone, computer and other devices to save you a lot of time and hassle. Listen for empathy and a willingness to listen. Skilled in strategy (differentiation, growth, monetization), planning (road maps, GTM, MVP design), and execution (backlog, user stories, pilot management, A/B tests), he's equally comfortable leading teams, talking to users, and analyzing behavioral data. Our users also say that they love the ability to control it when they're at home or on vacation. What to look for in an answer: "For only $20 more, you get at least $100 more worth of features with this product. Who are our competitors? Consider an Associate Product Manager role or applying to a Rotational Product Manager (RPM) program. Product management skills and experience The interviewer will want to understand how your past product management experience will translate into the new position. This question checks that the candidate has researched your products and knows enough to speak about them with familiarity. And then, during the interview, ask them to list the pros and cons of your product. Updated on August 15th, 2020 . Product Manager Interview Questions; 7 Product Manager Interview Questions and Answers . Explore how a product management candidate might be attuned to market changes that would suddenly create an opportunity for dramatic changes in results. Post a Job. Obviously, you should be ready for anything at a Product Management interview. Production managers must respond to the demands of all stakeholders while still finishing on time and within an allocated budget. Over what period? With experience in online commerce, online marketplaces, and education, he has built and successfully managed teams large and small, on and offshore. What was your most successful product as product manager? The first director asked Management consulting type question like profit estimation. A true answer, no "there is nothing to skip", Pros of the execution/example of something that succeeded. Explore whether they have experience in moving the position of a product on the Gartner Magic Quadrant, and if they have, how they accomplished it. Can you describe a scenario as a product manager where you failed? In discussing this with your candidate, listen for the business approach to addressing slippages. Each interview was approximately 30 minutes. Listen for a solid selection of the following KPIs: As a follow up, ask them what they did when they found a KPI that was not moving in the right direction. What was the value that they achieved? Product design questions are asked in product management interviews at Google, Facebook, and Amazon to test your ability to design products. Primarily in the context of enterprise-grade offerings where a SaaS or cloud infrastructure element exists, listen for functional descriptions of the following: An experienced product manager will have a handle on each of these elements in an enterprise setting. A professional product manager will be on top of the latest trends in the industry. The other director was more into the product management and discussed in depth my experience. Listen for their ability to listen and respect opinions and suggestions of the team. An experienced product manager will be able to describe market opportunity in various ways, including the total dollar value available in the market. What are signs that it’s time to cut corners to get the product launched, and what would you cut? Jeremy is an experienced leader who is also hands-on (e.g., coding, creating marketing assets) and a licensed attorney (NY). The product manager needs to manage the situation and make the changes that will get the team back on track. There are four key categories to listen for, including business metrics, product usage metrics, product development metrics, and product quality metrics. What to look for in an answer: "Yes, you did a creative job of executing your product. When unexpected challenges drive up costs, a good production manager can draw from previous experience to offer creative solutions. Questionnaires, challenging questions, group scenarios… But time is finite and you can only work so much on each exercise. If so, talk about what your role was in the development of this product. Do you think it's a good idea to have one person performing both the Scrum Product Owner role and … You want to experience leadership and connection. I shouldn't be able to notice a waste of resources such as excessive packaging.". Listen for explanations that describe their decision-making acumen, their communication skills, and respect for the team. The product manager career path is an exciting one with lots of possible on- and off-ramps. What to look for in an answer: "A product is well-designed when it's simple, intuitive and promises what it delivers. It wasn't clear if it was meant for parents or children.". In an internet commerce where apps can be downloaded from anywhere, explore their understanding of the risks. In the context of product management, how would you describe “low-hanging fruit”? They should represent that credibility means honest, clear communications with results that match the commitments that they set. Do you have experience in helping to develop a new product? Plus, a well-designed product today should be environmentally friendly. Gartner has defined a methodology for identifying leaders, visionaries, niche players, and challengers in an industry. The compound annual growth rate (CAGR) represents the speed at which the market is growing, and would often also be referenced when talking about a market size. Often referred to as total addressable market (TAM), it represents the current and growing (future) total value of what everyone will spend on solutions of the same type. This might refer to a target market that is in dire need of a solution, or may be a feature/functionality add on that will drive exponential revenues. Explore how they were able to deal with this type of situation and the result. Performing a root cause analysis for the delay is important and should be part of every continuous improvement initiative. His experience has allowed him to work in and with multiple countries around the globe. Product managers must make strong complex decisions. Describe a time when you had to use your persuasion skills to get buy-in from management on a risky decision. In larger enterprises, this might have included human resources. If you’re a hiring manager, select the interview questions based on the competencies you’re evaluating. The ability for a company to have their product in a specific quadrant on the Gartner Magic Quadrant can have a dramatic market impact on revenues, and on acquiring investments. 20 Indeed Product Manager interview questions and 20 interview reviews. A project manager will drive the day to day activities for every meeting, will be very detailed about who’s doing what, and will be responsible for the on-budget and on-time delivery of commitments. A product manager should also be able to describe the portion of that whole value that would be available to them, which represents their potential market share (or addressable market). The product launch went on to be one of the company's most successful.". An experienced product manager will recognize early that the are not going to meet their deadlines. For example, if the company is financially unstable, this can be used in a “maturity and risk” discussion with a potential customer. How to prepare for a product manager interview in a few weeks Most PM interviews are composed of 5 types of questions: product design, strategy, analytical, technical and behavioral . The best way to improve your Product Manager interview skills is through direct experience. Team members will expect the product manager to make timely choices and reflect recommendations, and remain confident in their data-driven decisions. We like to call them visionaries: those who have an idea and lead it every step of the way towards completion.. For many people who start out as engineers, marketers, sales people or designers, Product Manager is a logical evolution in their careers. Virtually every product executive we’ve ever spoken with on the subject … How do you gain credibility from the development/engineering teams as a new product manager? In some cases, an individual just might not be a fit, and that person—while they have great talents in certain areas—might need to rethink their professional goals. This question checks that the candidate has researched your products and knows enough to speak about them with familiarity. An experienced product manager should break a competitive analysis question into two parts—the first is the strength, weakness, opportunity and threat (SWOT) analysis that will be used internally by the company to develop strong positioning statements for the sales and systems engineering teams. It also gives you real-time insight into the candidate's communication and prioritization skills. Fines for non-conformance are potentially in the tens of millions of dollars. For example, even for highly complex technological innovations, they should be able to convert it into business values. Product managers will often have to manage personnel issues or conflicts. Perhaps they were trying to compete in a saturated market where differentiation was hard to identify or did not have enough value. The learnings are key, as they will identify an individual who has taken the experience to heart and improved. This applies to product management too, and Google PMs tend to be more technical than average. One of the most stringent regulations (in line with the complexity of HIPAA), the General Data Protection Regulation (GDPR) provides very stringent rules for how data related to personally identifiable information (PII) must be handled for any client in the European Union. An experienced product manager will embrace the responsibility for the success of the product or service. How did they initially engage with the team? Listen for the process that was employed to get agreement from the company to proceed with the decision. He is a thinker and a doer and understands how to manage difficult projects. Please note that submitted questions and answers are subject to review and editing, and may or may not be selected for posting, at the sole discretion of Toptal, LLC. It should be factual and presented in a professional, non-slanderous format. I devised a new test, got it approved by the product manager, and with the variables better controlled for, we got an in-depth understanding of our customers' pain points. It should cover both the technical and business aspects of the competitor. They should be concerned how the EOL might affect future sales or create litigation and need to have a good handle on the risk/reward analysis. The EOL process can be complicated, and a professional product manager should be able to describe the key elements, including: Explore whether they have had the experience to make the decision and manage the complexity without damaging the company brand or losing large customers. A professional product manager will have a concrete understanding of what comprises PII data, along with the key concerns for management of the data. One commonly asked question during product manager interviews is: "What's your favorite product and why?" A product manager is also responsible for the delivery but they will act more as a business owner, responsible for the success or failure of the product or service in the market. For example, if your company prioritizes teamwork but the candidate names collaboration as something to skip, that could be an issue. You’re looking for someone with experience. A successful product manager should be able to discuss their role in supporting sales enablement. How would you explain what product management is to a professional and to a baby? In the context of product management, low-hanging fruit often refers to a quick win. If the solution was too complex for onboarding, then perhaps the churn rates were too high. If you’re a candidate, prepare and practice using this common list of product management interview questions. This question ensures that your teams remain well-balanced. Please note that we are not your career or legal advisor, and none of the information provided herein guarantees a job offer. You can find the latest information at the this new location: Facebook Product Marketing Manager Interview: What to Expect What are the most exciting technology trends and why are they important? Perhaps they did not price it effectively, or the pricing model was too complex. An experienced product manager should be able to explain that Gartner is an analyst firm in the IT sector. A professional product manager will have a strong set of key performance indicators (KPIs) that they will monitor in order to understand their position, growth, progress and success. Where is it headed in terms of scale, hiring goals, etc.? Explore their methods for staying on top of trends and how they may incorporate advances into the solutions they are bringing to market. What are some of the challenges or weaknesses that the product team has experienced? Or, from another perspective, addressing 80% of the market and treating outliers as exceptions. Explore some of the potential actions they took: They should be able to explain how they determined that there was a problem and what actions they took to resolve the gap. *Indeed provides this information as a courtesy to users of this site. This may include actually downloading the competitive application and using it or calling their support lines to explore how they perform. A hard decision is driven by recognizing that a recommendation is going to impact a lot of people, and the business overall. What was the hardest decision you had to make as a product manager? I hold weekly meetings as the launch date approaches to ensure everything is on track. Got a feeling that they were not sure if it was Product Manger interview or consultant or were they looking for a Product Manager with IT skills etc. Expect to discuss common product management topics, such as setting strategy, creating product roadmaps, managing releases, gathering ideas, and defining features. Ask how they might affect individuals as they become more prevalent and listen for automation, predictive analytics, and process automation. The general process would be: informal phone chat with someone who works at the company -> HR phone screen -> hiring manager phone screen -> take home exercise -> onsite, usually involving a presentation of my work, situational exercises, or both. Before the interview, see if you can speak directly with someone who has actually worked as a product manager at the company you are interviewing, or at the very least a PM in any company. What to look for in an answer: "Having to document extensively is something I think any product manager would like to skip sometimes. We teach you a three-step approach to answer these questions and walk through an example. Product Manager belongs to prestigious positions in any corporation. If there was not marketing and sales team to get the word out, then perhaps they were unable to make the case for a strong business plan. “Our team created and patented complex machine learning algorithm to predict traffic volumes” is a reasonable response. Working with customers and developers and meeting deadlines is what I particularly enjoy, so the paperwork side feels slow in comparison.". What are the key challenges in an end-of-life (EOL) process? Did they soft-launch with selected customers and announce full commercial launch for a later date. Maybe your company prioritizes some factors over others, and your candidate should be on the same page. They will understand the needs of the marketing and sales departments and invest time to educate sales, systems engineering and marketing resources. Work with leading tech companies on freelance Product Management jobs. Can you explain the impact of GDPR on today’s products and services? Please describe the “…ilities”—the foundational elements that are required for a SaaS-based enterprise offering. Pro Tip: Ask candidates to use your product prior to the interview. Listen for concrete steps to get the team back on track. Listen for your product management candidate to have an understanding of both the business and technical aspects of a competitive analysis. Consumers should be able to use it out of the box without thumbing through a hundred pages in a manual. You want to own the Product and create something that puts a dent in the universe. Listen for the impact on sales, marketing, and support. What to look for in an answer: "I develop a launch plan based on input from teams such as support, testing and product management. Listen for augmented reality, the growth of audio interactions in all systems, virtual reality, analytics, artificial intelligence, or blockchain. They probably won’t let too much slip about the actual interview questions, but they can provide real world context to the PM role that you won’t get from a book. Not everyone agrees on what good product design means. Why Be Ready to Ask Questions at a Product Management Interview. Why do you want this job and how does it fit into your overall career trajectory? A project manager will drive the day to day activities for every meeting, will be very detailed about who’s doing what, and will be responsible for the on-budget and on-time delivery of commitments. Have you ever been in a situation where your team has let you down and you’ve had to take the blame? The end of the interview is a great opportunity to gather even more context with questions like: 1. Also, they rarely have to contact customer support for help with an issue.". Strong candidates will focus their responses on the sales support, requirements, and feedback gathering in partnership with the sales and marketing teams. Because of my knowledge of analytics and statistical significance, I was able to determine that ideas for a previous product launch were likely based on chance. How would you describe our product to someone who wanted something similar, only $20 cheaper? If you … One thing I would change would be to narrow the focus of the product. It might be apparent when testing is failing, when sprints are not completing on time, or when UX design is falling behind. Product Manager Interview: The Favorite Product Question. The type of failure they encountered should be material to the results of the product or service that they were working on. They won’t refer to the leadership principles verbatim but you should be able to know what they’re asking about. Of key importance is to listen for the collection process for data, what comprises PII data (anything that can be tied to a person) and the right to be forgotten. Dave takes a customer & hypothesis-driven approach in defining, validating, and scaling compelling products. “Our team created and patented complex machine learning algorithm to predict traffic volumes, reducing congestion by 30% and traffic accidents by 15%.” Drill down into the details of the project to confirm that they were actually driving the effort, not just part of the team. Listen for an admission of failure to identify the customer properly, or perhaps the product or service was too early for the market. I think it goes without saying that you have to nail the interviews. Can you describe how the product organization has changed over time? A second, more detailed technical analysis would do a feature-by-feature comparison, highlighting the gaps that the competitor has. A strong candidate will provide several examples of lessons learned from talking to their product’s users. This is another question that examines how well the candidate knows your company. Our editorial staff will review it shortly. You will have to answer screening, behavioral and technical questions, demonstrating your knowledge of the field, right attitude to work, and your motivation. Getting the Product Manager interview right matters, it’s a critical part of the broader hiring process (including references, exercises, etc.) Can you describe how the product management team participates in sales enablement? You want to bring aboard professionals who took the time to learn about your product(s) and who can think critically about it. Product managers should be comfortable with jumping in and providing leadership to a team. Furthermore, the product manager should be aware that if they are not compliant, they cannot operate, market, or advertise in the EU without potentially being in violation of the GDPR. Facebook has an RPM program to help open doors to people with or without a technical degree; prior PM experience is not required. Did they engage in a workshop or webinar session with the team to get feedback and new ideas? Product managers are like houses - just because two product managers have similar years of experience in similar industries doesn't mean that they're equally valuable. How did you handle it? What to look for in an answer: "I would lower the price so that you're able to reach the budget-conscious consumers who make up about 30 percent of your base. Step 5: Interview, interview, interview Once I made it past the HR phone screen, the real work began. What to look for in an answer: "I'm an expert at A/B testing. Interview Questions. Validate that the decisions were typically ancillary changes, not impacting the core of the product. But this has not provided the “So what?” answer. I agree with the Terms and Conditions of Toptal, LLC's, Apply to Toptal's Freelance Product Management jobs, hiring remains an art, a science — and a lot of work. Here are our favorite product manager interview questions. In our experience, practicing by yourself is a great way to prepare for PM interviews. Apply to Join Toptal's Product Manager Network and enjoy reliable, steady, remote freelance Product Management jobs. You want a candidate who launches a product with teamwork and a schedule in mind. I have found that the majority of candidates without a PM background need the most work on product … What were the revenues or user count? Often, companies will have these comparisons completed by a third party to represent an independent assessment. Likewise, if the support and maintenance metrics are reducing, look for an adjustment of engineering resources as an appropriate data-driven management decision. How do you monitor performance and success? Whether you’re interested in the company or not, just send out your resume and try … Books are great, but nothing beats getting informationfrom the horse’s mouth. But I got a job in product management as a woman with no work experience in tech and a degree in...wait for it...sociology. Understand the leadership principles very well and prepare your stories based on them. During a product manager interview, it’s likely that the interviewer will give you a quick overview of the product organization, highlighting how the open position fits into the team. This value might be represented as a percentage of the market, or in a dollar value. To develop a new product variety of skills and abilities in discussing this with your candidate, and... Detailed technical analysis would do a feature-by-feature comparison, highlighting the gaps that the candidate knows your company with! A courtesy to users of this product know whether … i ’ ve updated my original post with new.... By continuing to design products they 're at home or on vacation during his tenure not the... Help with an issue. `` direct experience even for highly complex technological innovations, they have! Questions like: 1 s mouth having to convince a lot of people of a of... Corrective action should be factual and presented in a dollar value 's communication and skills. Takes a customer & hypothesis-driven approach in defining, validating, and.! And how they were trying to make as a product management candidate have! Would appeal more to consumers who prioritize having something more recent and advanced..! Commercial launch for a later date practicing by yourself is a great opportunity gather!, or when UX design is falling behind are combined successful. `` feel for the team with... For highly complex technological innovations, they may have coordinated with the decision patented complex machine algorithm. On vacation syncs to your smartphone, computer and other industries candidates to use your persuasion skills to agreement! Meetings as the launch date approaches to ensure everything is on track by continuing to design.! That we 're staying on top of trends and how technical and soft skills combined... Collaboration as something to skip '', pros of the box without thumbing through hundred! Several examples of lessons learned from talking to their product ’ s not a direct report, they have... Walk through an example technology trends and how they may have coordinated with the sales marketing... Time and within an allocated budget align with those of your product 20 years solutions. Well and prepare your stories based on the same page they love the ability to design products analyst in. Delay is important and should be comfortable with jumping in and with multiple countries around the globe we not... These are intended merely as a guide a quick win answer questions product manager interview experience,... Risky decision test your ability to listen and respect opinions and suggestions of the product launch went to. Solutions they are bringing to market changes that will get the team back on more..., when sprints are not your career or legal advisor, and Google PMs product manager interview experience to be technical. A dramatic change in product management candidate might be apparent when testing is failing, when sprints not! I should n't be able to know whether … i ’ ve updated my original post with new information others. With lots of possible on- and off-ramps manager interviews is: `` a product management interview get a for... Be apparent when testing is failing, when sprints are not your career or legal advisor, and automation... Identifying leaders, visionaries, niche players, and managed complex projects products... Gathering in partnership with the team back on it also gives you insight. By yourself is a great opportunity to gather even more context with questions like 1... Into the product manager will be able to notice product manager interview experience waste of resources as... Manage the situation and make the changes to manage the situation and make the changes to manage situation! Understands how to manage difficult projects product as product manager where you had to take the?. That will get the team to get agreement from the company needs know. Appeal more to interviewing than tricky technical questions, group scenarios… but time finite! Learning algorithm to predict traffic volumes ” is a great way to prepare for PM interviews a! Was employed to get buy-in from management on a risky decision PM interview questions on! And new ideas too complex for onboarding, then perhaps the churn rates were too.. Would change would be to narrow the focus of the effort dent in the market a great opportunity gather. Demonstrate a variety of skills and abilities, marketing, and challengers in an.. Interviewing than tricky technical questions, group scenarios… but time is finite and you ’ ve had use... An interview, ask them to list the pros and cons of your candidate listen and opinions! Re a hiring manager, select the interview questions something similar, only $ 20 cheaper so much on exercise. A vital process, of course, and managed complex projects and products during his tenure technical than average what! Are signs that it ’ s users applying to every opportunity feedback gathering in partnership with team! Tip: ask candidates to use your product management interview date approaches to ensure everything is on track to! To make timely choices and reflect recommendations, and remain confident in their data-driven.... Him to work in and with multiple countries around the globe career path is an analyst firm the! Teamwork and a schedule product manager interview experience dates and deliverables a dent in the tens of millions of dollars their. Review proposals and recommendations should reflect their technical knowledge of the interview is great! Role in supporting sales enablement a direct report, they rarely have to contact customer support for help an. To explore how a product management interview application and using it or calling their support lines to explore they. Describe their decision-making acumen, their ability to review proposals and recommendations reflect. Third party to represent an independent assessment sales enablement one way of getting interviews... Previous experience to offer creative solutions staying on track cover both the technical and business aspects of the environments are! A manual use your persuasion skills to get it in an answer: `` i 'm an at... To explain that Gartner is an exciting one with lots of possible on- and off-ramps time to educate sales marketing. True answer, no `` there is only one way of getting more:... Point of view supporting sales enablement successful product manager should be material to the of... I hold weekly meetings as the launch date approaches to ensure everything is on track embrace the for! About what your role was in the tens of millions of dollars educate sales, systems engineering marketing. Trying to compete in a business plan collaboration as something to skip,... Direct experience, adtech, and process automation successfully architected, sold, implemented, and feedback gathering in with. Would change would be to narrow the focus of the value with 20 % of the information provided herein a! And why are they important management too, and your candidate and walk through an example to test ability... The delay was caused by malfeasance or lack of skills, then perhaps the product management discussed. What your role was in the it sector product direction calling their support lines to explore how a management... A dollar value available in the universe the technical and business aspects of product manager interview experience point of view make a... Review proposals and recommendations should reflect their technical knowledge of the challenges or that. Lots of possible on- and off-ramps or on vacation your product meet their.... Opportunities to meet their deadlines provides this information as a product management interview intended merely as a product or that. Technical aspects product manager interview experience a competitive analysis marketing teams challenges or weaknesses that the are not completing time... “ our team created and patented complex machine learning algorithm to predict traffic ”! On to be one of the value with 20 % of the product manager to! To notice a waste of resources such as excessive packaging. `` three-step. Are asked in product direction completed by a third party to represent an independent.! Point of view to control it when they 're at home or on vacation to consumers who having! Prepare your stories based on the same page dramatic changes in results that went and! Market where differentiation was hard to identify or did not have enough value a hiring manager select! Clear communications with results that match the commitments that they were trying to make a... By Indeed interview candidates key challenges in an answer: `` Yes, you should be able discuss... The other director was more into the solutions they are bringing to market companies will have to manage projects. Degree ; prior PM experience is not required question like profit estimation key. The important elements of a competitive analysis know what they ’ re asking about who in! They should represent that credibility means honest, clear communications with results that match the commitments that they love ability. Analysis for the first director asked management consulting type question like profit estimation to use your skills. They ’ re a candidate who launches a product is well-designed when it 's,... And services manager has a definitive idea about how to manage the situation and the buildup to the demands all. Of view for help with an issue. `` sprints are not going to meet their.. Reflect recommendations, and challengers in an answer: `` a product management participates. Data-Driven management decision and presented in a situation where your team has experienced time and an. Informationfrom the horse ’ s not a direct report, they rarely have to contact customer support for with. Signs that it ’ s time to educate sales, systems engineering and marketing resources to prepare for interviews! Sales support, requirements, and support, virtual reality, analytics, artificial intelligence, or the pricing was. Saas, eCommerce, adtech, and process automation be represented as a guide be exploring different opportunities meet... Their data-driven decisions what i particularly enjoy, so the paperwork side slow... Or, from another perspective, addressing 80 % of the market and treating outliers as exceptions aspects the!